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In 2018, The Recycle Challenge started with a youth Initiative as Smart Art of Trash Community Clean-up & The Recycle Challenge was forged. is an initiative of the Literacy Project International focusing on getting individuals, schools, churches, neighborhood associations and civic organizations to participate in cleaning neighborhoods in the districts around the schools that participate in Literacy Project International's Whose Magazine? A Youth Publication program.

This New Orleans-based program stems from the program founder Madera E. Rogers directed in public schools in Colorado from 1998 to 2010 where students interviewed Tiger Woods, Morgan Freeman, and Miss America, among other personalities, wrote of their first-ever visit to a theatrical stage show, and traveled to Ground Zero in New York to document the 9/11 tragedy through words and photographs. Partners at the time included numerous school districts and businesses such as the Denver Film Society to Radio Disney. 

The project director has re-established Whose Magazine? A Youth Publication as an extra-curricular program in New Orleans, where it has already begun to engage children from schools in the Lower Ninth Ward and Gentilly in the art of modern journalism with a focus on examining and highlighting the cultural and environmental issues within their own communities. 

The mission:
The Smart Art of Trash Community Clean-up & Recycle Challenge is to engage neighborhoods in their own environmental stewardship.

While the organization works to address cultural, environmental, and educational literacy, the Smart Art of Trash project is designed specifically to address the problem of trash pollution, especially in Pontchatrain Park, Gentilly and New Orleans East. 

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